Reading : Zero to One – Notes on Start Ups, or How to Build the Future

WP_20141029_12_55_31_Pro 1“The most contrarian thing of all is not to oppose the crowd but to think for yourself.”

What’s this about? “This book is about the questions you must ask and answer to succeed in the business of doing *new* things: (it) is not a manual or a record of knowledge but an exercise in thinking.”

Based on the author’s extensive real-world experiences as a co-founder of cutting-edge companies such as PayPal and Palantir and as an investor in many others, Zero to One is at its most basic level about how to think innovatively and build durable companies that create new, vastly superior things. But its scope is also abstracted to extend far beyond IT startup companies.

There are a number of important main themes. One of them is that globalisation largely involves copying existing things, which is like slowly moving from 1 to n. Creating new things such as breakthrough technologies, however, is a qualitatively distinct jump of going from 0 to 1 – from nonexistence to existence. It is these huge vertical leaps that propel human progress and prosperity, and they are indeed our only hope for long term survival given the increasing demands on our limited resources.

This book is a bold, punchy, compelling, eloquent and highly readable set of short essays that will rattle your preconceptions and seriously challenge your thinking.

A welcome breath of fresh air and inspiration in a modern world which is paralyzed by fears and consumed by reactions to past problems. by Amazon.


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